“Nothing is permanent but the change”, one of the profound statement. Newspaper, advertisement, Portals, consultancy & employee referral were few options which every HR Professional was used to fulfill a vacancy which seems old-fashioned since the social media has come in to picture. Social Media is playing a vital role in recruitment & will be the biggest source (as well as challenging if not used properly) for recruitment.
Reason Why Should We Go With Social Media Recruitment.
1) Number of Users
One of the strongest reasons is the Number of users available on Social Media.
|Social Media Name||#of Users at the End of 1st Quarter of 2016|
|Whats App||1.00 Billion|
2) Reach & Ease of access
There is a tremendous revolution in Information influx due to smart phone & internet availability everything is available to everyone on his fingers so do the Job openings & company information. All the social media has enabled their application mobile friendly which can be operated by anyone from anywhere. Information published on different social media will reach easily and will be accessed immediately.
3) Prompt response
Go-Globe has produced an interesting Survey results as per which.
|Users Age||Time Spent On Social Media|
|15 – 19||3 Hours|
|20 – 29||2 Hours|
Individuals update their social media regularly & they get Login in their accounts very frequently so the probability of looking at the information shared in their account will be high & if it seems interesting to them they will reply to it immediately so will get prompt reply, which in case of portals & mass e-mails (Traditional tools) may not get immediate replies due to lesser frequent logins. 18 % People of Social media users can’t go a few hours without checking Facebook.
4) Low Cost or No Cost
While looking new ways need to consider cost if you do organic social media marketing there is no cost in social media recruitment. The indirect cost is the time you invest on Social media recruitment. You can post free job adds in Facebook, LinkedIn, Whats app by sharing Mailer of vacancy. For Twitter, you can create the shortest URL of 140 words with # tags which will help you in quickly searching jobs.
How Social Media Helps in Recruiting:
1) Searching Candidatures
Everyone is indulged in social media now, right from young kids to corporate people to senior citizens, so you have a chance of reaching everyone for the vacancy. For bifurcating the users all the social media is giving filters i.e. Facebook Directory where you can devise the users, pages, groups and can select the people you wanted. You have talent pool ready send your vacancy details to selected people.
2) Employee Reference Check
You can do reference check of any selected candidate from their recently updated social media profiles. Can visit their time line & look at their posts and can get a brief idea about their preferences, friend circles. LinkedIn profiles will help in getting complete professional details of the employee along with recommendations of their colleague, seniors other contacts which may help us in knowing his profile, achievements, tenure etc.
Each second 2 new members sign up on Linkedin.
3) Employee Branding
Now the trend has changed, HR is doing marketing & promotions of Organization & it’s valued to tap talent pool for which have to be constantly in mind of future employees. Social media is a common platform for a recruiter to be in the eyes of the potential candidates. Branding can be done by regular updates of HR Activities in various social media through Posts, Videos, and Blogging etc.
Social media is going to play a critical role in Recruitment & every HR Professional has to understand & utilize it aptly otherwise they might not be able to reach the Right person at right time for the right position.