Over the last few years, OKRs has gained popularity for marketing teams of all sizes. Setting OKR for marketing teams is not easy work. There are multiple aspects to a single action taken by the marketing team because the market is a free place, unaffected by any forces. The tasks and projects of the marketing team do not always produce immediate results. The marketing team has to work for days or weeks on certain projects in order to achieve the desired result. This result too does not always go as per the plan. Sometimes the plans backfire and the marketing team has to start from zero bases. Some goals, like improving SEO or boosting brand awareness, do not have measurable numeric metrics. It is difficult to convert the marketing goals and objectives into numerical form. These difficulties, however, shouldn’t hinder any organization from using OKR for marketer teams. We are providing an easy-to-use template for formulating quick and easy OKR for your Team.
