The companies like Google, Amazon, Microsoft, etc. have always succeeded focus on their core values and identity that they represent to the outer world and their customers. None of them would have gained much attraction until today if they only looked after methods to improve and increase the marketing and balance sheets.
The identity of the company is what it highlights through their deeds and support to its customers. And such an identity comes right from the core values of the company.
The core values of the company represent the company’s identity, and it comes right through the leaders. It forms the base to the deeds, culture, and work environment, which help them get closer to their goals and missions. These values are the principles that speak for company behavior with the customers and binds its people together to create something worthy.
Steve Jobs, CEO, co-founder, and chairman of Apple, once said, ‘Great things in the business are never done by one person. They are done by the team of people’. And these people could be customers, employees, and society.
Almost every company has its mission, vision, and goals, which the company ensures to follow. The need for core values is to help the company achieve its missions and visions.
The accurate formulated core values support the company in making the best decisions for its customers and the community’s well-being. So whether you develop a business or culture, it’s these core values that will help build personality, growth, and business strategy.
Moreover, the core values of your company help you in conquering its many essential requirements other than branding and identity building. These can include employee engagement, healthy interaction between workforce, employee retention, customer satisfaction, and business practices.
Core values don’t come from the first day of the business. It is the regular practice that helps make your behaviors mutual and customers happy. And leadership plays an essential role in idealizing the values of the company.
As we have discussed, values represent the behavior of the company; copying ideas from other companies and competitors is not acceptable. As a company, the values must include what you and your employees will follow to make it count.
Here are the steps required to design your core values.
The first step in designing your core values that intrigue the community is to gather a representative team. This team should be able to think logically and creatively for developing values that help present an interactive behavior and a growing culture. A group of people can have a wider area of thinking and processes.
Every person in the team should continuously think, create, and assess the core values’ ideas. Mindful thoughts on defining the core values cannot come through only one mind.
The further step for the team formed is to try and suggest some fresh ideas that will be able to represent the company identity and narrow them down to the best fit. You can also use anonymous voting.
Every team member must present their thoughts about the ideas if it fits for the role or not. It will be a time-consuming process, and one must make sure to invest a reasonable amount of time into it. Also, the company’s missions, visions, and goals must be followed by the core values.
You can survey the values with your employees as they are used-to to the culture and surroundings. Leaders and management can also be observed about the same. It will help you with a broader dimension of the thinking process.
After gathering suggestions from all over, the next thing is to finalize your unique core values to connect to your organization and your community.
Make sure they don’t represent similarity. The similar ones can be merged while the extra can be removed to lessen the quantity to the unique ones only.
Moreover, the core values must not be more significant in number. The ones selected must be a fewer, thoughtful, and exact representation of your goals. Many renowned companies have a limited number of values that are enough to represent the company.
Once summarized, you can review them with the employees, human resources, and leaders about what they think of the core values.
The core values are not just designed to be in the files and documents. They should be shared with the whole company to make sure they are followed.
The employees must be explained about how you’ve selected the core values and what, as an individual, they must strive for achieving the values and the goals. They must ensure the same through their roles and responsibilities throughout their employment. The customer must be treated the same way you tell them about the core values.
Until now, we discussed that core values must be able to represent what the company does and how it supports the customers. To ensure this, every core value must be supported with a specific unique ideology you follow. Here are some of the ideologies it should reflect.
The company’s core values must be able to set up a cultural environment where the employees feel safe to stay in the long run. The working environment must be able to provide professional growth and future advancement. The company must focus on developing diversity to reduce the effects of discrimination among peers.
It must follow what your mission and vision towards the community are, making this ideology the prime one. Your mission and vision are what the customers and employees notice the most. What you work and how you work to represent the identity of your company.
When you hire a candidate, they always find some instinct about the culture and values you work upon. And the culture and environment are always linked to how your core values are. The positive representation of these values will help develop trust in candidates to join the company.
When you do what you say, the employees and the customers will trust in investing in you and respect what you do. It will also increase attraction and retention. And a company following this goes a long way.
Following innovative ideas and theories for your, every new service or lead helps in developing more customer trust. Employees also find it interesting to work with a company that generated innovation. These core values help a lot for driving such innovation.
Giving and supporting what your customers ask, you must be your primary goals to gain their trust. The core values must also reflect the same to improve customer success and reach.
The core values designed help very much in the decision-making process. It might not seem time-consuming to come down to a suitable final decision.
Every small, medium, or large company must have its core values that help them create a company brand and unique identity in the market.
And it would be interesting to look around the core values of some renowned companies. Here are some of the examples. (Source)
Core values help the company build a reputation that will stay longer in faster-changing market trends. It is the base to develop trust and integrity towards the employees and customers. Moreover, core values that must be created right from the start help develop an environment where employees and customers feel worthy of being a part of the company.
The core values of being unique also help in differentiating from the competitors and develop a better identity.