Glossary   >  Churn Rate

Churn Rate

Churn rate, also known as attrition rate, refers to the customers’/employees’ discontinuation of activities with the company due to lack of satisfaction. The churn rate is measured regularly for a specific period and generally expressed in terms of percentage. It is determined using the following formula-

Churn Rate = (Lost Customers/Employees ÷ Acquired Customers/Employees) x 100%

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