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Marketing Manager Job Description

marketing manager jd

A marketing manager promotes products, services, businesses, or brands. They develop pricing and marketing strategies, manage marketing department staff, and generate new business leads. They are responsible for planning and tracking the budget of their entire department or an individual marketing campaign.

Marketing Manager Job Description Template

We are looking for a creative marketing manager to promote our company’s services and brand. In this role, you will be developing and executing marketing strategies to promote our company’s products and services.

To ensure success in this role, you will need to have extensive knowledge of marketing strategies and the ability to generate new business leads. We are looking for someone whose expertise can be utilized to increase our brand awareness.

Marketing Manager Responsibilities:

  • Developing and optimizing pricing and marketing strategies.
  • Analyzing current market trends and making forecasts.
  • Generating new business leads.
  • Explaining marketing strategies to the financial, sales, production, and public relations departments.
  • Forming and managing the marketing department budget.
  • Managing advertising, branding, and promotional campaigns.
  • Preparing and presenting quarterly and annual reports to the top-level management.
  • Being aware of new trends and marketing strategies.
  • Promoting our brand at different industry-level events.

Marketing Manager Requirements:

  • Bachelor’s degree in business administration, marketing, finance, or any similar field.
  • Proven experience as a marketing manager.
  • Proficiency in marketing automation software such as Bitrix24, and Hubspot marketing.
  • Deep knowledge of marketing strategies, branding, and channels.
  • Excellent communication, collaboration, and leadership abilities.
  • Strong organizational and time management skills.
  • Analytical and problem-solving skills.

Marketing Manager Job Description Sample

At GOP, marketing is all about understanding people and building awareness of how our products & services can satisfy their needs. We’re looking for an experienced and dedicated marketing manager who’s eager to do this and more. The candidate needs to have experience in developing and executing marketing campaigns while managing their team. The manager should be proficient with day-to-day marketing activities, and strive under tight deadlines to meet the company’s constantly changing needs.

Marketing Manager Responsibilities:

  • Gathering and analyzing information to identify new market opportunities and customers, demand for products and services, and effectiveness of existing marketing strategies and campaigns.
  • Conducting market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
  • Conducting pricing research and analysis to ensure competitive product and service pricing.
  • Updating knowledge of trends and developments in the market; identifying needs for new products and services and making recommendations to leadership.
  • Analyzing and evaluating financial aspects of product development.
  • Collaborating in the development of new products.
  • Developing, evaluating, and conducting training on marketing activities, strategies, and policies.
  • Collaborating, participating in, and coordinating promotional activities or trade shows.
  • Negotiating contracts for services needed to execute a marketing strategy.
  • Performing other duties as assigned.

Marketing Manager Requirements:

  • Bachelor’s degree in business administration, marketing, finance, or any similar field.
  • 2+ years of experience as a marketing manager.
  • Proven experience in identifying the target audience.
  • Knowledge of the latest trends and best practices used in online marketing.
  • Budget-management skills and proficiency.
  • Ability to think innovatively and creatively.
  • Experience with marketing automation and CRM tools.


1. Who does a Marketing Manager work with?

A marketing manager works with marketing directors, marketing assistants, account directors, account executives, and project managers.

2. What does a Marketing Manager do?

Marketing managers are involved in every part of marketing, from preparing their estimates and budgets for campaigns to submitting them for approvals. They are in charge of drafting messages for their clients to deliver them across all medias.

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