Social recruitment is a recruitment practice of sourcing, attracting, and recruiting candidates for job vacancies through various social media platforms and networks. With the increasing scope and usage of social platforms, it has become one of the vital hiring methods for companies.
It is also known by other names such as social recruiting, social hiring, social media recruitment, or social sourcing. It can be divided into two paths. Firstly, it contributes to spreading job vacancy posts on social networks widely. Secondly, it helps the company reach out to the proper fit and potential candidates.
Yes, an online presence is essential if you are recruiting through social networking sites. When you connect with your potential candidates, they are more likely to research your brand. If your social media doesn’t talk much about your culture or product, or if the company’s visibility is less, they may not think about joining.
After the covid pandemic, more businesses are adopting online recruitment, which results in online interviews and screening of candidates. It is possible for companies to interview candidates from social media platforms using their inbuilt video chatting options. However, they are not secure and authentic as applications built specifically for video chatting. Some platforms also have calendars that notify about appointments and interviews, simplifying the process for both parties.
The increasing use of social media platforms such as LinkedIn, Facebook, Instagram, Twitter, etc., has a greater and positive impact on the hiring process actually. Here are the benefits of using social hiring.
Even though social media allows you to find quality candidates, the journey from sourcing to recruiting can be pretty difficult.