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Social Recruitment

What is Social Recruitment?

Social recruitment is a recruitment practice of sourcing, attracting, and recruiting candidates for job vacancies through various social media platforms and networks. With the increasing scope and usage of social platforms, it has become one of the vital hiring methods for companies.

It is also known by other names such as social recruiting, social hiring, social media recruitment, or social sourcing. It can be divided into two paths. Firstly, it contributes to spreading job vacancy posts on social networks widely. Secondly, it helps the company reach out to the proper fit and potential candidates.


Frequently Asked Questions

Is online presence required for social recruitment?

Yes, an online presence is essential if you are recruiting through social networking sites. When you connect with your potential candidates, they are more likely to research your brand. If your social media doesn’t talk much about your culture or product, or if the company’s visibility is less, they may not think about joining.

Can applicants be interviewed using social media?

After the covid pandemic, more businesses are adopting online recruitment, which results in online interviews and screening of candidates. It is possible for companies to interview candidates from social media platforms using their inbuilt video chatting options. However, they are not secure and authentic as applications built specifically for video chatting. Some platforms also have calendars that notify about appointments and interviews, simplifying the process for both parties.


What are the advantages of social recruitment?

The increasing use of social media platforms such as LinkedIn, Facebook, Instagram, Twitter, etc., has a greater and positive impact on the hiring process actually. Here are the benefits of using social hiring.

  • It is easy to target the millennials because they seek jobs on such networking platforms.
  • People who are passively surfing through posts can see your job ads and other posts.
  • It helps improve company visibility and brand awareness.
  • It allows the company to expand its network related to its niche.
  • It opens the door to high quality and experienced candidates.
  • Social networking platforms such as LinkedIn can help verify employee background and personality.
  • It reduces the time and cost of recruiting.
  • It enables two-way communication between the employer and the candidate.


What are the disadvantages of social recruitment?

Even though social media allows you to find quality candidates, the journey from sourcing to recruiting can be pretty difficult.

  • A different strategy is required as compared to the other methods of hiring.
  • Some social media tools, such as boosting posts or ads, can be costly.
  • The candidate profile may sometimes be inaccurate or incomplete.
  • It increases the chances of discrimination.
  • Without creativity in promoting the company brand, it is difficult to stand out from the crowd.

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