HR Glossary  >   Social Networking

Social Networking

What is Social Networking?

Social networking is building online communities and relationships among people who possess common interests. Such platforms include Facebook, MySpace, Linkedin, Twitter, etc. HR departments are now networking on social platforms to discover and attract talented candidates.

Let's take an example in the context of the HR department.

  • A company had a vacancy for the post of ‘Content Writer.’
  • The HR manager posted the job requirement on different social media platforms like Linkedln and Instagram.
  • One candidate saw the post on Instagram, connected with the HR manager, and showed interest in working with the company.
  • The candidate matched all the job criteria and had the required skills.
  • He was hired as a content writer, and the company filled the vacant position through social networking.


Why do Businesses use Social Networking?

The purpose of social networking is to develop an internet community and maintain the business relationships of an organization. Generally, it is done through social media platforms such as Twitter, Instagram, Facebook, etc. The marketers use it to improve the conversion rates, increase their brands' awareness, and create a pool of loyal customers for the brand.

Implementing marketing through social sites helps improve communication with the existing clients and the future clients and creates proper brand awareness. Although each company has a different history, establishments, needs, and niche, social sites create a niche-specific space and client pool that helps to grow your organization.


Frequently Asked Questions

How does social networking benefit any firm?

Social networking impacts the brand in many ways such as;

  • Increases the awareness of your brand
  • Attracts possible market reach
  • Increases customer loyalty
  • Keeps the customers and the employee aware about the updates
  • Builds a great internal communication

How can a business form an internet community?

Social media has become a huge part of daily life. Thus, the companies should build up a larger audience through social media. Here are some of the ways in which you can implement social networking in your firm;

  • Run ads for your ideal influence
  • Interact with your audience
  • Describe your niche
  • Dedicate time to social media, and make it a crucial part of your organization
  • Builds a great internal communication

Can you recruit from social media platforms?

Yes, you can recruit from social media platforms. Promoting about the vacancies on social media can reach a larger number of candidates who might show interest in working. Moreover, recruitment of fresh talents becomes cost effective.


Why is social networking important?

Social networking is important as it allows to develop the relationships with the niche specific influencers and improve their brand awareness. It also helps boost employee productivity as it makes the workflow more interesting.

How does social networking impact your employees?

Companies who use social media make employees more amused to talk about their orgnization and work on online platforms. This improves the engagement rate of the company.

Companies with higher engagement rates are comparatively more profited. Moreover, it helps them learn more about their work from external sources, which allows them to know more about the business and grow in the field.

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