Social networking is building online communities and relationships among employees who possess common interests. Such platforms include Facebook, MySpace, Linkedin, Twitter, etc. HR departments often use it to evaluate and attract talented candidates.
Social Networking is used to make the employees familiar with the other employees at the firm. It benefits in strengthening the employees internal communication and to represent a strong brand that delivers a great work outcome.
Social networking impacts the brand in many ways such as;
Companies connect to various customers across the world. Moreover, social media has become a huge part of daily life. Thus, the companies should build up a larger audience through social media. Here are some of the ways in which you can implement social networking in your firm;
Yes, you can recruit from social media platforms. By involving social media into your recruitment you can benefit from your time. Moreover, recruitment of fresh talents becomes cost effective.
Social networking is important as it allows to develop the relationships with the niche specific influencers and improve their brand awareness. It also helps boost employee productivity as it makes the workflow more interesting.
When the company grows out in the outer world it is prone to receive feedback from people. This makes it easier to know the positive and the negative impacts of your brand and gives a clear path on how to improve your business.
Companies who use social media make employees more amused to talk about their orgnization and work on online platforms. This improves the engagement rate of the company.
Companies with higher engagement rates are comparatively moe profited. Moreover, it helps them learn more about their work feedback from the outer sources which helps them to know more about the business and grow in the field.