Digital Marketing Executive (PPC)

0-3 Years Experience

Location : Rajkot (Apply only if your current location is Rajkot)

Job Description

• Develop and implement effective PPC strategies to drive B2B lead generation through platforms such as Facebook, Google Ads, and Instagram.
• Conduct thorough keyword research, competitor analysis, and audience targeting to optimize campaign performance and achieve client objectives.
• Create, manage, and optimize PPC campaigns, ensuring they align with business goals and deliver a high return on investment (ROI).
• Monitor and analyze campaign performance metrics, providing regular reports and insights to both internal teams and clients.
• Stay abreast of industry trends, algorithm updates, and new features on advertising platforms to ensure campaigns remain cutting-edge and effective.
• Collaborate with the marketing team to integrate PPC strategies into broader marketing initiatives, ensuring a cohesive and integrated approach.
• Manage and optimize budgets effectively, maximizing spend efficiency and maintaining cost-per-acquisition goals.

Skills Required

• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication skills, both written and verbal, to convey complex PPC concepts to clients and internal teams.
• Creative problem-solving skills to address challenges and optimize campaign performance.

Qualification

• Any graduate