Digital Marketing Executive (PPC)

0-3 Years Experience

Location : Rajkot (Apply only if your current location is Rajkot)

Job Description

Develop and implement effective PPC strategies to drive B2B lead generation through platforms such as Facebook, Google Ads, and Instagram.
Conduct thorough keyword research, competitor analysis, and audience targeting to optimize campaign performance and achieve client objectives.
Create, manage, and optimize PPC campaigns, ensuring they align with business goals and deliver a high return on investment (ROI).
Monitor and analyze campaign performance metrics, providing regular reports and insights to both internal teams and clients.
Stay abreast of industry trends, algorithm updates, and new features on advertising platforms to ensure campaigns remain cutting-edge and effective.
Collaborate with the marketing team to integrate PPC strategies into broader marketing initiatives, ensuring a cohesive and integrated approach.
Manage and optimize budgets effectively, maximizing spend efficiency and maintaining cost-per-acquisition goals.

Skills Required

Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication skills, both written and verbal, to convey complex PPC concepts to clients and internal teams.
Creative problem-solving skills to address challenges and optimize campaign performance.

Qualification

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