Marketing Executive Job Description
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A Marketing Executive plays an essential role in handling marketing campaigns that promote a company’s products or services by designing innovative campaigns, performing market analysis, and interacting with the target audience.
They collaborate with sales and marketing departments to boost brand awareness, draw in new customers, and retain existing ones. This position requires good communication skills, strategic thinking, and a results-driven way to help businesses grow in competitive markets.
Marketing Executive Job Description Template
A Marketing Executive job description should appeal to candidates and use simple, concise language to clearly communicate the expectations for the role. It emphasizes the culture and values of the organization.
About Us
[Company Name] is a fast-growing [industry/sector] committed to delivering smart solutions that support organizational growth. With a workforce of more than (number) professionals, we specialize in services like lighting, controls, and sensors. We focus on innovation and continuous improvement to help clients achieve their strategic goals.
Job Title: Marketing Executive
Employment Type: [Part-time/Full-time/Contract]
Location: [Mention location]
Job Summary
[Write a summary in 2–3 lines describing the purpose of the role and how it adds value to the organization.]
Key Responsibilities
- [Responsibility 1]
- [Responsibility 2]
- [Responsibility 3]
Qualifications
List degrees or certifications (e.g., Bachelor’s/Master’s degree in a related field)
Skills and Abilities
- Skill 1 – highlight technical or soft skills]
- Skill 2
- Skill 3
Experience: [Mention years of experience in a specific industry.]
Working Hours: [Provide office working hours and any available flexible scheduling options.]
Salary and Benefits
- Provide details on the salary & perks.
- Describe training programs and growth opportunities within the organization.
Application Instructions
[Provide clear application instructions: “Apply by sending your CV to [email/ATS link] with subject line: Application for [Job Title]”.
From the above template, you can choose the descriptions that suit the job role and requirements of your organization.
Marketing Executive Job Description Sample
Lumenix Tech believes in treating everyone fairly, welcoming people from all backgrounds, and making sure every voice is heard. We’re excited to grow our team with a new team members who share these values too. Our company creates smart technology for lighting, controls, and sensors to make buildings safer, more efficient, and eco-friendly. By focusing on quality and new ideas, we want to make a positive impact on our customers and the communities around us.
Job Title: Marketing Executive
Employment Type: Part-Time
Location: Pune
Job Summary
The Digital Marketing Executive at Lumenix Technologies will be responsible for planning and executing marketing campaigns, evaluating market dynamics, and collaborating with various teams to manage and grow the brand’s reach and visibility. The ideal candidate for this role should have a passion for marketing, be skilled at solving problems, communicate well, and possess an understanding of current marketing tools and trends.
Responsibilities
- Plan and implement detailed marketing strategies that support the company’s overall goals.
- Plan, coordinate, and execute marketing campaigns across both online and offline channels.
- Analyze market trends and competitor data to refine strategies and support customer acquisition.
- Day-to-day management of social media operations, including content scheduling, posting, and engagement tracking.
- Collaborate with creative teams to create effective marketing materials such as advertisements, brochures, and newsletters.
- Monitor key performance indicators (KPIs) for all marketing initiatives and optimize based on performance insights.
- Manage marketing budget, ensuring cost-effective use of resources aligned with strategic goals.
Qualifications
Bachelor’s degree in Commerce, Business Administration, or related field.
An MBA in Marketing is preferred.
Skills and Abilities
- Good working knowledge of marketing concepts and strategies
- Excellent communication skills
- Proficient in using digital marketing tools like Google Analytics and social media platforms
- Experienced in managing different tasks while prioritizing deadlines in a dynamic environment
Experience: 2 years of experience in marketing.
Working Hours: Monday to Friday, 10:00 AM – 6:00 PM
Salary and Benefits
- Competitive salary (₹5 LPA to ₹7 LPA).
- Modern office amenities and flexible working arrangements (when applicable)
- Opportunities for career advancement within a dynamic marketing department.
- Paid leave, festival holidays, and leave (Generally 15 days annually).
- Parental leave.
- Monthly travel allowance for field activities or commuting.
- Quarterly or monthly performance bonuses tied to project KPIs and individual achievements.
Application Instructions
Apply by sending your CV to hr@lumenixtechnology.com with the subject line: Application for Marketing Executive.
What does a Marketing Executive do?
The roles and responsibilities of Marketing Executives depend upon the size of the company they work for and their marketing needs. However, some of their common roles are:
- Research a market by surveys or analyzing data to identify the latest trends, customer preferences, and strategies of competitors.
- Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis to understand the landscape of a market and how the company fits into it.
- Create a comprehensive and unique market plan that outlines the strategies to achieve the company’s sales and branding goals.
- Improve existing marketing plans and strategies.
- Focus, develop, and maintain a brand image in the market.
- Look for the price strategy to gain maximum profit out of the sales while maintaining customer satisfaction.
- Enhance digital marketing techniques such as SEO, advertising, blogs, social media, and email letters by creating unique content.
- Collect and analyze customer feedback to improve the product and services.
- Analyze data to understand customer behaviour, campaign effectiveness, and ROI (Return on Investment).
- Collaborate with other teams, like business developers, to achieve company goals effectively.
- Support the sales team by performing effective lead generation strategies to drive qualified customer acquisition.
- Use various metrics to evaluate the effectiveness of marketing campaigns.
FAQs
Who does the Marketing Executive Report to?
The Marketing Executive generally reports to a Marketing Manager, Head of Marketing, or Chief Marketing Officer, depending on the organization’s structure.
Is a Marketing Executive a Desk Job?
A Marketing Executive role is generally considered a desk job, but it often includes a dynamic mix of office-based and external activities. While much of the work involves desk-based tasks, the role may also require attending meetings, hosting events, and traveling to meet clients, suppliers, or partners.
What is a Marketing Campaign?
A marketing campaign is a team effort to promote a product, service, or brand using various advertising channels to engage a target audience. A successful campaign requires creativity, strategic planning, execution, and thorough analysis to drive key actions such as increasing sales, boosting brand awareness, or generating leads.
Which Industries Require a Marketing Executive?
Marketing Executives are required in a wide range of industries that promote products or services, including retail, finance, media, technology, consumer goods, healthcare, and real estate. They also play key roles in public sector organizations, non-profits, educational institutions, and specialized marketing agencies.
Is a Marketing Executive a Good Job?
Yes, a marketing executive is a good job as it involves creative thinking to develop and execute strategic marketing strategies.
Which Degree in Education is Required to Become a Marketing Executive?
To become a Marketing Executive, a bachelor’s degree in Marketing or a related field such as Business Administration, Advertising, or Communications is required. For senior positions, a master’s degree, like an MBA majoring in marketing, is often preferred. In addition, practical experience gained through internships or part-time marketing roles is beneficial.
What are the Career Paths for Marketing Executives?
The career paths for Marketing Executives include positions like Brand Strategist, Digital Marketing Strategist, or Market Research Analyst, with opportunities to progress into senior positions like Marketing Director or Brand Manager. They may expand their career into fields like public relations, advertising, or work independently as marketing consultants.
Is a Marketing Executive a Sales Job?
No, a Marketing Executive is not the same as a sales job, but both positions directly support the company’s revenue goals.
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