Marketing Manager Job Description Template
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Table of Contents
A marketing manager plans and oversees activities that help a company reach its target market and increase visibility. The marketing manager job description explains the role’s focus on developing strategies, managing campaigns, and coordinating with teams to meet business objectives. It explains the responsibilities of the position and the skills or experience employers usually expect.
Marketing Manager Job Description Template
A clear and concise marketing manager job description is important as it highlights both key responsibilities and benefits.
About Us
[Company Name] is a [brief description of the company’s industry/sector]. Founded in [year of establishment], we are dedicated to [company mission]. Our team is passionate about [core values], and we believe in fostering an environment that encourages [creativity, innovation, etc.].
As we continue to grow, we are looking for a Marketing Manager to join our dynamic team and play a key role in elevating our brand presence, driving customer engagement, and contributing to strategic business objectives.
Job Title: Marketing Manager
Employment Type: [Full-time/Part-time/Contract]
Location: city/remote/hybrid]
Job Summary
[Write a summary in 2–3 lines describing the purpose of the role and how it adds value to the organization.]
Key Responsibilities
- [Responsibility 1]
- [Responsibility 2]
- [Responsibility 3]
Qualifications
[Specify the required educational qualifications or certifications (e.g., Bachelor’s or Master’s degree in a relevant field).]
Skills and Abilities
- [Skill 1 – mention technical & soft skills]
- [Skill 2]
- [Skill 3]
Experience: [Mention the required years of experience along with the type of industry or preferred domain exposure.]
Working Hours: [State standard office hours or flexibility options.]
Salary and Benefits
- [Mention Competitive salary along with benefits like PF, bonuses, health insurance]
- [Growth opportunities or career development programs]
Application Instructions
[Guide candidates clearly: “Apply by sending your CV to [email/ATS link] with subject line: Application for [Job Title]”.]
From the above template, you can select the descriptions that best match the job role and requirements of your organization.
Marketing Manager Job Description Sample
About Us
CreaVox is a digital marketing agency based in Delhi, established in 2018. Our team of over 500 professionals specializes in creating innovative digital campaigns, managing brand strategies, and driving measurable growth for clients across various industries.
Job Title: Marketing Manager
Employment Type: Full-time
Location: Delhi/ Hybrid
Job Summary
As a marketing manager, you will oversee the design and execution of marketing strategies and campaigns. You will analyze market data to identify target audiences and optimize campaign performance. The role also includes working across different departments to improve brand visibility and achieve measurable results.
Key Responsibilities
- Develop and implement strategies to increase market share on digital and traditional channels.
- Execute and optimize campaigns for target audiences.
- Collaborate with creative, product, design, and sales teams and align marketing initiatives with business goals.
- Monitor campaign performance and manage marketing budget with analytics to maximize ROI.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Proven track record in developing and executing multichannel marketing strategies.
- Minimum five years of experience in digital and traditional marketing. (Experience in creative industries preferred)
Skills and Abilities
- Familiarity with Google Analytics.
- Ability to make informed decisions based on raw data.
- Planning and executing multichannel marketing campaigns.
- Performance marketing across platforms like Google Ads, Meta, and LinkedIn
- Critical thinking, strong writing, and verbal communication skills.
Working Hours
- Monday to Friday, 9:00 AM to 6:00 PM.
- Flexible working options available.
Salary and Benefits
- Competitive salary with performance-based bonuses.
- Benefits include Provident Fund (PF), health insurance, and paid time off.
- Opportunities for professional development and career growth.
Application Instructions
- Apply by sending your CV to careers@CreaVox.com with the subject line: “Application for Marketing Manager”.
How to Write an Effective Marketing Manager Job Description?
Here are the top tips for writing an effective job description for a Marketing Manager:
- Write a clear job title.
- Provide a brief overview of your company.
- Include a concise job summary.
- List the roles and responsibilities associated with the position.
- Highlight required qualifications.
- Detail the necessary skills and experience required.
- Include KPIs to attract result-driven candidates.
- List potential opportunities for career growth and skill development.
- Emphasise the competitive benefits, such as paid time off and performance-based bonuses.
- Provide a structured, concise application process.
- Include equal opportunity statements to attract candidates from diverse sections of society.
FAQs
What is the Role of a Marketing Manager?
The role of a marketing manager is to plan, direct, and coordinate marketing efforts that promote a company’s products or services. They identify target audiences, analyze market trends, and develop strategies that help the business reach its goals. They also ensure that campaigns are consistent with the company’s brand and support sales or product development objectives.
Is this Marketing Manager JD Template Customizable?
Yes, our marketing manager job description template is fully customizable. You can insert new roles and responsibilities, skills, benefits, and other relevant details as per your requirement.
Which Industries Can Use this JD Template to Hire a Marketing Manager?
All industries, including IT, healthcare, manufacturing, and others, can use the given template.
Can I Use this JD Template for an International Marketing Manager Hiring?
Yes, you can use this template to hire a marketing manager internationally as well. However, ensure that you replace/add relevant details from a compliance perspective.
Do I Need to Include all Responsibilities Listed in the Marketing Manager Job Description Template?
It is advisable to include all the responsibilities that are listed in the templates. We have added a comprehensive list of responsibilities that cover most of a marketing manager’s duties.
Is the Marketing Manager Job Specification the Same as the Job Description?
No, the marketing manager job description and job specification are different. The marketing manager job description is broader, as it focuses on roles, responsibilities, qualifications, and benefits associated with the job role. On the other hand, the job specification only focuses on skills and qualifications.
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