Digital Marketing Manager Job Description
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Table of Contents
A digital marketing manager is a professional who is responsible for working with various marketing campaigns to maintain a brand’s online presence. The common duties they have to perform are researching, strategizing with other professionals, and creating content for various marketing campaigns.
Digital Marketing Manager Job Description Template
A Digital Marketing Manager job description should attract skilled candidates by using clear, straightforward language that outlines the role’s key responsibilities. It should highlight how the role contributes to the company’s growth and the organization’s work culture.
About Us
[Company Name] is a fast-growing leader in the lighting, controls, and sensor solutions industry, helping organizations modernize how they manage energy, efficiency, and smart building operations. With a team of over [number] professionals, we combine technology, data, and innovation to deliver intelligent solutions that support long-term growth. Our culture is built on continuous improvement, creativity, and measurable impact.
Job Title: Digital Marketing Manager
Employment Type: [Part-time/Full-time/Contract]
Location: [Mention location]
Job Summary
[Write a summary in 2–3 lines describing the purpose of the role and how it adds value to the organization.]
Key Responsibilities
- [Responsibility 1]
- [Responsibility 2]
- [Responsibility 3]
Qualifications
List degrees or certifications (e.g., Bachelor’s/Master’s degree in a related field)
Skills and Abilities
- Skill 1 – highlight technical or soft skills]
- Skill 2
- Skill 3
Experience: [Mention years of experience in a specific industry.]
Working Hours: [Provide office working hours and any available flexible scheduling options.]
Salary and Benefits
- Provide details on the salary & perks.
- Describe training programs and growth opportunities within the organization.
Application Instructions
[Provide clear application instructions: “Apply by sending your CV to [email/ATS link] with subject line: Application for [Job Title]”.
From the above template, you can choose the descriptions that best suit your organization’s job roles and requirements.
Digital Marketing Manager Job Description Sample
Here is a proper example of a Digital Marketing Manager Job Description as per the above template format
LumiTech Solutions is a fast-growing leader in lighting, controls, and sensor solutions, helping organizations modernize their energy management, efficiency, and smart building operations. With a team of over 250 professionals, we combine technology, data, and innovation to deliver intelligent solutions that support long-term growth.
Our culture is built on continuous improvement, creativity, and measurable impact. We value people who are curious, performance-driven, and excited to shape the future of connected lighting and smart infrastructure.
Job Title: Digital Marketing Manager
Employment Type: Full-time
Location: Bengaluru, India
Job Summary
We are seeking a Digital Marketing Manager to lead our digital strategy, increase brand visibility, and drive customer engagement across all online channels. This role plays a key part in strengthening demand generation and positioning LumiTech Solutions as an industry innovator.
Key Responsibilities
- Develop and execute multi-channel digital marketing strategies focused on SEO, paid media, email, and social platforms.
- Manage website content, analytics, and performance to improve traffic, engagement, and conversions.
- Develop, execute, and enhance lead-generation campaigns that align with our product and sales goals.
- Coordinate with internal teams to create impactful digital assets, product messaging, and thought-leadership content.
- Track KPIs, prepare monthly performance reports, and recommend improvement strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Certifications in Google Ads, Analytics, HubSpot, or similar platforms are preferred.
Skills and Abilities
- Strong understanding of SEO, SEM, content strategy, and analytics.
- Excellent communication and project-management skills.
- Ability to translate data into insights and campaign improvements.
- Creative mindset with strong attention to detail.
Experience
- 3–5 years of digital marketing experience, preferably in B2B technology, electrical solutions, or smart building industries.
Working Hours
- Monday to Friday – 9:30 AM to 6:30 PM
- Hybrid work options are available based on project requirements.
Salary and Benefits
- Competitive compensation and annual performance bonuses.
- Health insurance, wellness benefits, and paid time off.
- Access to digital marketing training programs, certification sponsorships, and clear growth paths within the marketing team.
- Opportunity to lead major digital initiatives for a cutting-edge smart solutions brand.
Application Instructions
- Apply by sending your CV to careers@lumitechsolutions.com with the subject line: Application for Digital Marketing Manager.
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What are 7 Types of Digital Marketing?
The seven core types of digital marketing are:
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Influencer Marketing
Is Digital Marketing a Promising Career?
Yes, Digital marketing is a strong career choice, as the demand for this field is growing across all industries. The job includes remote/hybrid opportunities, along with a competitive package and a diverse range of roles.
What are the 5 S’s of Digital Marketing?
The 5 S’s help define clear marketing objectives:
- Sell – Increase online sales.
- Serve – Add value to customers.
- Speak – Improve customer communication.
- Save – Reduce marketing costs.
- Sizzle – Enhance brand experience and engagement.
What are the 7 C’s of Digital Marketing?
The 7 C’s focus on creating effective digital customer experiences:
- Customer – Understand the audience.
- Content – Deliver relevant, valuable messaging.
- Context – Provide content suited to the user intent and stage.
- Community – Build and engage online audiences.
- Convenience – Make access and navigation easy.
- Consistency – Maintain uniform brand messaging across channels.
- Conversion – Drive users toward desired actions.
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